Packshot Photography: A Brief Tutorial
In today’s online-driven marketplace, visuals do more than support your brand—they are your brand. Whether you run a fashion label, electronics store, or homeware business, your products need to look their absolute best online. That’s where packshot photography comes in. It’s one of the most essential services in modern eCommerce, helping you present products with clarity, consistency, and professionalism.
This brief tutorial will walk you through what packshot photography is, why it matters, and how brands like Cliik Studios use expert techniques to deliver powerful images that convert browsers into buyers.
What Is Packshot Photography?
Packshot photography is a specialised form of product photography that captures an item against a plain, distraction-free background—most commonly white. The focus is on clear, accurate representation. These images often show multiple angles of the product, including close-ups, to highlight important features and textures.
Unlike lifestyle shots, packshot photography isn’t about creative staging or storytelling. It’s about presenting the product as it is, in a way that’s clean, professional, and technically correct.
At Cliik Studios, we focus on delivering this exact level of clarity and detail. Whether it’s a bottle of perfume, a handbag, or a pair of trainers, every product is photographed with consistency and precision.
Why Is Packshot Photography Important?
When a customer shops online, they can’t pick up your product, touch it, or try it on. All they have are your words and your images. That’s why packshot photography is essential for eCommerce.
Professional product photographers know how to light, shoot, and edit images that match the product’s real appearance. This helps set accurate expectations and builds trust. At Cliik Studios, our goal is to reduce returns, improve customer satisfaction, and create a strong visual identity for your brand.
In fact, multiple studies show that high-quality images lead to higher conversion rates. Your product photography isn’t just a supporting asset—it’s one of the key drivers of sales.
Equipment and Setup
Great packshots begin with the right equipment. Here’s what Cliik Studios typically uses in a controlled studio environment:
- DSLR or Mirrorless Camera: With high-resolution sensors for sharp detail
- Macro Lenses: Perfect for highlighting textures or small elements
- Tripods: For stable, consistent shots
- Lighting Kits: Softboxes and diffusers ensure even lighting
- White Backgrounds: Either seamless paper rolls or acrylic backdrops
Everything is arranged to eliminate shadows, glares, and colour inconsistencies. Even with great equipment, however, success depends on experience—which is why working with professional product photographers is crucial.
Shooting Techniques
At Cliik Studios, our photographers follow a proven process to ensure consistency across every image. Here are a few key steps:
- Product Preparation: Items are cleaned, steamed, and positioned perfectly. Every wrinkle or fingerprint is removed.
- Angle Planning: We shoot from multiple directions—front, side, back, and angled views—to provide a full visual reference.
- Close-Up Shots: Details like stitching, zips or buttons are captured clearly.
- Lighting Control: Our team uses soft, even lighting to highlight texture without creating harsh shadows.
- Post-Production: Images are edited for background removal, colour accuracy and sharpness, ensuring your product looks natural but refined.
Fashion Photography and Packshots
When it comes to clothing and accessories, fashion photography blends beautifully with packshot work. For example, flat-lay and ghost mannequin photography are popular forms of fashion-based packshots. These techniques show shape and structure while keeping attention on the product itself.
At Cliik Studios, we offer hybrid solutions—combining fashion photography with clean packshots for a complete presentation. This allows your brand to maintain a consistent aesthetic across product listings, lookbooks, and marketing materials.
Benefits of Hiring Professional Product Photographers
Hiring experienced product photographers ensures your brand is represented professionally. They understand not only how to use the equipment, but also how to translate a product’s physical qualities into a 2D image that engages customers.
At Cliik Studios, we’ve worked with hundreds of brands, from high street names to online boutiques. We know what different platforms require—from Amazon’s image guidelines to Shopify’s layout preferences. Our work helps businesses create a strong visual language that improves brand recognition and trust.
Final Thoughts
Packshot photography is one of the most powerful tools in your eCommerce toolkit. It’s more than just taking pictures—it’s about showing your products at their absolute best. From fashion pieces to tech accessories, quality imagery makes all the difference.
Brands that invest in expert product photographers and professional fashion photography consistently see better results online. With the help of studios like Cliik Studios, you can ensure your images reflect the quality, style and accuracy your customers expect.
If you’re ready to improve your product listings and strengthen your brand’s online presence, Cliik Studios is here to help. Get in touch with our team today and let your products shine with precision-crafted packshot photography.
